Publications and our branded products
Szinapszis constantly provides data, research results and studies for the market from self-financed researches. Part of these have been published or accessible on our website for free and some can be purchased. Our most well-known publications are:
- MedNetTrack CEE – exploring physicians’ behaviour from CEE region on usage of Internet and digital devices, and acceptance and everyday use of multichannel marketing
- MediJournalTrack – awareness and reading of medical papers
- PharmaImageTrack – awareness, image and perception of pharmaceutical manufacturers among population
- Orvoslátogatói hangulatjelentés – presence and future of Medical Representatives
Szinapszis has many self-developed, branded research solutions for the pharmaceutical industry. The most frequently applied are:
- MedRepControl – methodology for measuring efficiency of Medical Representatives
- OTC Choice – target group definition and decision tree for OTC products
Other solutions
Databases
Szinapszis has a licensed and GDPR compliant database of physicians, pharmacists and other HCPs. This database includes nearly 35 000 records in Hungary with almost 100% coverage.
Market Research
Szinapszis is a full-service market research agency providing innovative services for their clients and data collection for market research partners as well.
Szinapszis Pharma
Szinapszis has a strong focus on pharmaceutical and healthcare industries. We conduct primary and desk researches in all major therapeutic areas of the pharmaceutical markets (nearly 30 specialities, around 100 types of illnesses) of Rx and OTC drugs.