Publications and our branded products

Szinapszis constantly provides data, research results and studies for the market from self-financed researches. Part of these have been published or accessible on our website for free and some can be purchased. Our most well-known publications are:

• MedNetTrack CEE – exploring physicians’ behaviour from CEE region on usage of Internet and digital devices, and acceptance and everyday use of multichannel marketing
• MediJournalTrack – awareness and reading of medical papers
• PharmaImageTrack – awareness, image and perception of pharmaceutical manufacturers among population
• Orvoslátogatói hangulatjelentés – presence and future of Medical Representatives

Szinapszis has many self-developed, branded research solutions for the pharmaceutical industry. The most frequently applied are:

• MedRepControl – methodology for measuring efficiency of Medical Representatives
• OTC Choice – target group definition and decision tree for OTC products