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Market Research

Szinapszis is a full-service market research agency providing innovative services for their clients and data collection for market research partners as well. We apply the following methodologies in everyday work:

 

  • Focus group discussions, in-depth interviews and ethnographics/netnographics
  • Building and managing online bulletin boards and market research online communities (MROC)
  • In-store eye-tracking researches, web-usability tests
  • Readability and bridging for testing of Patient Information Leaflets
  • Face-to-face (mobile CAPI), telephone (CATI) and online (CAWI) questionnaire studies, and these hybrid mix if needed
  • Desk research, underlying studies, statistical analyses and modelling
  • Web content and social media analysis
  • Mystery shopping (MysteryVisit)
  • Public-opinion polls

Other solutions

Databases

Databases

Szinapszis has a licensed and GDPR compliant database of physicians, pharmacists and other HCPs. This database includes nearly 35 000 records in Hungary with almost 100% coverage.

Publications and our branded products

Publications and our branded products

Szinapszis constantly provides data, research results and studies for the market from self-financed researches. Part of these have been published or accessible on our website for free and some can be purchased.

Call-center

Call-center

Szinapszis’ own Call Center has 70 workstations with more than 10 FTE operators experienced in B2B and healthcare researches and communication.