Consulting

András Szabó, Dr. Med. et Jur.

Managing Director, Healthcare Consultant, Owner

András founded Szinapszis with his partners in 1998, he is the leader of Quercus Consulting Group. He obtained degrees in both law and medicine. With  the 20 years of knowledge and a wide professional network he is an opinion leader in the healthcare and pharma sector. Main areas of interests: public health education, medications as value, assessing healthcare stakeholders, the impact of health policy changes in consumer and professional circles, restoring trust in the doctor-patient relationship.

Balázs Kertész

Managing Director, Consultant, Owner

Balázs has an MA in Economics and works for Szinapszis from the beginning as the professional leader of researches, also responsible for internal innovation and international relationships.  Balázs is a developer Szinapszis’ branded pharmaceutical solutions and research models. Main research areas: sales force effectiveness, pharmaceutical targeting, segmentation, KOL mapping, price sensitivity tests, MCM and digital transition in the pharma industry. Presenter on various Hungarian and international conferences.

Krisztina Komjáthy

Healthcare Communication Consultant, Partner
 

Krisztina has an MA in Economics (management/consulting) and following that graduated as an Expert of Health Politics & Economics on ELTE. Director of the medical communication portfolio within Quercus Consulting Group. The first implementation of adherence program in Hungary was by Krisztina, has more than 15 years of experience in creating pharma marketing and communication strategy. The digital and MCM solutions of her companies won many awards and became international best practices.