Private online medical portals are popular among Hungarian physicians

  • 2013-09-26 04:37:00
  • Research

In Hungary 70% of practicing physicians are members of at least one registration-only professional online community. Hungary is followed by Poland and Slovakia, where on average every other doctor is a member. Meanwhile these sites do not enjoy significant popularity in Serbia and Bulgaria.


 Based on the results of the 2012 survey, there is no significant change in terms of the regional average with only a few exeptions: Bulgaria showed an increase of 13% in the ratio of physicians that belong to a medical portal, while Croatia presented a 7% growth.

Results in 2012 already showed a similarly high penetration in Hungary – both in terms of GPs and specialists. It is definitely a significant trend that in different ways and with different levels of quality these sites function as primary channels for doctors when looking for medical information.

The most frequently visited site (based on spontaneous mentions) in Hungary in 2013 was, but it is interesting to note that the portal of the Hungarian Medical Chamber was also among the top 3 most visited sites.


Szinapszis has been doing research on the internet usage of Hungarian physicians since 2004. In 2012 the study was extended to include 9 countries in Central and Eastern Europe. The number of physicians participating in the survey in 2013 was n=1,719. Countries included: Poland, Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Serbia, Romania, Bulgaria, and Turkey.