Content

The research study gives an overview on OTCprobiotic products bought in pharmacies: how they are selected, what kind of factors play a role in the customers' decisions, and also answers questions such as which ones are the best known and most applied products. We also analyse in details which are those products preferred and recommended by the pharmacists in case the customer does not arrive into the pharmacy with an actual product claim. Method: Questionnaire reseach (CATI); N=260; field work: January 2011 Target group: adult Hungarian population (18+), category shopper representative layered sample Language: Hungarian Size: 59 slides