Content

The research study gives an overview on OTC acid-suppressives, reflux products bought in pharmacies: how they are selected, what kind of factors play a role in the customers' decisions, and also answers questions such as which ones are the best known and most applied products. We also analyse in details which are those products preferred and recommended by the pharmacists in case the customer does not arrive into the pharmacy with an actual product claim. Method: double methodology, field work: June 2010 Questionnaire reseach (CATI); N=260; and mystery shopping; N=100 pharmacy Target group: adult Hungarian population (18+), category shopper representative layered sample Language: Hungarian Size: 47 slides