OTC Choice - Allergy 2012

  • Method:
  • Release Date:
  • May 10, 2012
  • Target group:
  • Language:
  • english
  • Volume:

400 000 HUF


The research study gives an overview on OTC allergy products bought in pharmacies: how they are selected, what kind of factors play a role in the customers' decisions, and also answers questions such as which ones are the best known and most applied products. We also analyse in details which are those products preferred and recommended by the pharmacists in case the customer does not arrive into the pharmacy with an actual product claim Method:Questionnaire reseach (CATI); N=250; field work:May 2012 Target group: adult Hungarian population (18+), Language: Hungarian Size:56 slides

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