MedicineImageTrack - Cholesterol reducers
- Method:
- Release Date:
- January 23, 2008
- Target group:
- Language:
- english
- Volume:
300 000 HUF
Content
The central question deals with the appraisal of original and generic cholesterol reducers among GPs and specialists. In our study, we evaluate both producer and medication image, with special emphasis on how much a company’s appraisal influences the opinions about the products it produces. Method: online reseach (CAWI); N=292; field work: June 2009 Target group: GPs (70%) and specialists (30%) (cardiologists, diabetologists, generalinternists) Language: Hungarian Size: 54 slides