HUN

ENG

Effective OTC communication

  • Method:
  • Qualitative IDIs
  • Release Date:
  • May 31, 2020
  • Target group:
  • OTC consumers of 18-65 y.o. and ABC status
  • Language:
  • Hungarian
  • Volume:
  • 28

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Content

We interviewed OTC consumers to explore effective communication of OTC products: asked about meda consumption, advertisements, information sources and purchase decision

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