Effective OTC communication
- Method:
- Qualitative IDIs
- Release Date:
- May 31, 2020
- Target group:
- OTC consumers of 18-65 y.o. and ABC status
- Language:
- Hungarian
- Volume:
- 28
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Content
We interviewed OTC consumers to explore effective communication of OTC products: asked about meda consumption, advertisements, information sources and purchase decision