Changes in health policy and economicalness from MedReps’ aspect

  • Method:
  • Release Date:
  • July 30, 2008
  • Target group:
  • Language:
  • english
  • Volume:

300 000 HUF


During the research, we thoroughly examined the changes in the pharmaceutical industry caused by the medication economicalness law, as well as their effect on sales activity, the quality of MedRep activities and the atmosphere among MedReps. We deal with the evaluation and alternatives of the position of alternative sales support instruments in detail. Method: depth interview research (N=10); Juny 2008 Target group: MedReps who have physician, pharmacist, medical college and biologist degrees Language: Hungarian, English Size: 34 slides

Order form