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Changes in health policy and economicalness from MedReps’ aspect

Method:

Release Date:
July 30, 2008

Target group:

Language:
english

Volume:

300 000 HUF

Content

During the research, we thoroughly examined the changes in the pharmaceutical industry caused by the medication economicalness law, as well as their effect on sales activity, the quality of MedRep activities and the atmosphere among MedReps. We deal with the evaluation and alternatives of the position of alternative sales support instruments in detail. Method: depth interview research (N=10); Juny 2008 Target group: MedReps who have physician, pharmacist, medical college and biologist degrees Language: Hungarian, English Size: 34 slides

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