Goodbye, Sales and Marketing. Hello, one Commercial team!

• 2017-01-18 00:00:00
• Research

The traditional commercial model is obsolete.

 

To unleash the pharma’s full potential, we need to say goodbye to sales and marketing conflicts and embrace one, truly integrated customer-centric approach.

 

In eyeforpharma’s latest white paper, AstraZeneca, BMS, Janssen, and Merck explain how you can fuse your commercial function and explore the:

 

• Benefits of a customer-centric commercial team

• Challenges and solutions to internal integration

• Roles and skillsets within integrated commercial teams

• Impact on customers and how to manage relationships

 

Download your free copy today - Click here