Goodbye, Sales and Marketing. Hello, one Commercial team!

  • 2017-01-18 00:00:00
  • Research

The traditional commercial model is obsolete.


To unleash the pharma’s full potential, we need to say goodbye to sales and marketing conflicts and embrace one, truly integrated customer-centric approach.


In eyeforpharma’s latest white paper, AstraZeneca, BMS, Janssen, and Merck explain how you can fuse your commercial function and explore the:


  • Benefits of a customer-centric commercial team

  • Challenges and solutions to internal integration

  • Roles and skillsets within integrated commercial teams

  • Impact on customers and how to manage relationships


Download your free copy today - Click here